Retainer
Small and mid-sized businesses and public organizations that need serious engineering but can’t justify building a department.
Learn about it →Signals to listen for
- +A website, app or internal system that is overdue, broken or outgrown
- +An agency or freelancer who built something and disappeared
- +Spreadsheets and manual work that should be software
- +Long procurement cycles and no one in-house to scope or price technology
- +Interest in AI or automation with no one to build it
Not a fit
- –Equity-only startups unwilling to pay for engineering
- –Buyers who will only accept fixed per-project pricing
The question to ask
“Who looks after your technology today, and is it keeping up with the business?”

